Content Marketing is a new and better way of linkbuilding. Classic linkbuilding focused on simply gathering (qualitative) backlinks to your website, but with Content Marketing this focus shifted towards earning these links through content of a high quality.
Content Marketing and qualitative content
SEO-friendly texts, combined with a number of links you’ve received from portals, are no longer enough. Content Marketing evolves around writing high-quality content. Content that receives appraisal in the shape of shares, likes, +1’s, and above all: backlinks. When other websites notice and use your content, your website will be interpreted by search engines as being professional and authoritative. The higher your authority, the higher your position will be in Google.
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